Wrap & Roll – Authentic Vietnamese Food in Singapore #13 (Includes: Exclusive interview)

Wrap & Roll (W&R) at the Star Vista

I was elated to know that W&R is now in Singapore. That was my go-to place in HCMC when I need a quick snack. We tried several appetisers and rolls from the branch in Star Vista which were all competently done. However, the one dish that stood out in W&R was the banh xeo. :)

P1040509Banh Xeo (Crispy Crepe with Prawns, Pork, Beansprouts & Mushrooms)

We really like the paper thin and crisp skin which is certainly something not easy to achieve. Kudos to the huge plate of greens and mini pizza cutter that came with the super-sized banh xeo!

We only tried one noodle dish (fish noodle soup) which was rather forgettable. We suggest that you stick to their signature rolls instead.

P1040496We ended the meal with a nice, strong cup of Vietnamese coffee.

Overall – W&R serves quality & affordable Vietnamese food in a comfortable setting. I like the accessible locations and how they manage to maintain a similar taste as the ones in HCMC!

Below is a quick interview with the Marketing Manager from MSJ Gourmet group which manages W&R Singapore.

Thanks J for doing the interview – we wish W&R all the best!

K: Are there any differences between W&R’s menu in Singapore and Vietnam?
MSJ: Singapore’s menu is much smaller than Vietnam’s, who has 50+ dishes compared to 30+ dishes here. We keep it small as the aim is to deliver every dish to the best, tasting exactly like in Vietnam instead of having as many dishes as possible. We do have some dishes that are newly introduced for Singapore menu like Bun Bo Hue (Hue Beef Noodle Soup) due to the demand for beef noodle soup locally. However, this dish should not be mistaken for Pho as they are very different in style.

K: What are the dishes that appeal the most to the Singapore crowd so far?
Dishes like Banh Cuon (Minced Pork and Mushrooms Steamed Rice Crepe Rolls), Goi Ngo Sen (Lotus Shoot Salad), Cuon Bun Cha Ha Noi (Ha Noi Grilled Pork Skewers), Bo Nhung Giam (Beef Hotpot), Bun Ca (Vietnamese Fish Noodle Soup), Bun Bo Hue (Hue Beef Noodle Soup) and Bun Tron Cua Lot Chien Gion (Rice Vermicelli with Deep Fried Soft Shell Crab) are the top favourites.

K: What dishes would you recommend in W&R?
MSJ: Try Banh Xeo, a typical Ho Chi Minh dish that puts the skills of the chefs to test. This dish is so popular in Vietnam and Japan that there are restaurants just dedicated to selling it! Wrap & Roll’s Banh Xeo is famous for being big and crispy.

For herb lovers, try Cuon Roi (Vegetarian Steamed Rice Crepe Rolls). It includes 5 different kinds of herbs, 3 of which are specially imported from Vietnam as they are unavailable locally.

Also, Pho Xao Hai San (Stir Fried Pho Noodles with Seafood) deserves a try. While similar to the local Hor Fun, the noodles made fresh daily from our kitchen and the texture gives a nice chewy bounce!

K: How will you describe the Vietnamese food scene in Singapore?
MSJ: Many Vietnamese restaurants in Singapore are operated on a small scale family-run style by Vietnamese who moved to Singapore. Many of these restaurants are located in Joo Chiat or in places not easily accessible to the mass. Little effort has also been paid to the food presentation and environment of the restaurants as many of these restaurants focus on offering low prices to target Vietnamese in Singapore.

However, the scene is now changing and hopefully be able to reach the kind of popularity status that Vietnamese food already has in more advanced cities like London, Tokyo and Shanghai. A new wave of casual dining Vietnamese restaurants is coming, all opened by bigger companies including Nam Nam by Les Amis, So Pho by Katrina Holdings, and of course Wrap & Roll. These restaurants are improving the food presentation and marketing of Vietnamese cuisine and provide a modern environment for dining. These are the pioneers to the new trend and will help to elevate the image and push the popularity for Vietnamese cuisine in Singapore.

K: What is the 1 word you will use to describe Wrap & Roll?
MSJ: Quality.

Wrap & Roll
Tel: Star Vista (6694 4111) & Ion Orchard (6509 1555)
Add: Star Vista (Vista Exchange Green, #B1-11, Singapore 138617) & Ion Orchard (2 Orchard Turn, #B3-19, Singapore 238801)
Opening Hours:
Star Vista (Mon – Thurs: 11am to 10pm, Fri – Sat: 11am to 10.30pm & Sun: 10am to 10pm),
Ion Orchard (Mon – Sun: 10am to 10pm)
Spend: $25 per pax

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